A rice mill and bran oil unit mills paddy into white milled rice while extracting crude bran oil as a high-value by-product. The dual-revenue model fundamentally changes the unit economics – bran oil at Rs. 90–130/kg crude is 10–18x more valuable per kg than selling raw bran at Rs. 7–9/kg. In this model, bran oil revenue contributes approximately 14–16% of total revenue with near-zero incremental raw material cost. The unit sources paddy from local APMC mandis or directly from farmer producer organisations (FPOs) during the kharif harvest season (October–January) when prices are lowest, mills it year-round, and sells milled rice to local retailers and wholesale dealers while routing crude bran oil to edible oil refineries or directly to health-conscious retail buyers. The key operational discipline is procurement timing – buying maximum paddy inventory in the harvest season at annual low prices.