A namkeen and snacks manufacturing unit produces traditional Indian savoury snacks – chakli, sev, chivda, gathiya, farsan – under a branded label. The business has one of the highest gross margins in food manufacturing (45–55%) because finished namkeen retails at Rs. 150–250/kg while raw material cost is Rs. 70–90/kg. The key challenge is not production – it is consistent sales. Starting with a 40–50 kg/day production level keeps investment manageable while building the customer base. Festive seasons (Diwali, Navratri, Dussehra, Eid) can generate 3–4x normal monthly revenue – this seasonal surge is the most important cash flow moment in the business year. Women entrepreneurs and self-help groups are particularly well-suited due to the food preparation nature of the work and eligibility for 35% PMEGP subsidy.